WSL Search Results
Can Retailers and Brands Meet Online Shopper Expectations?
COVID-19 is causing an unprecedented number of shoppers to order basic goods for delivery, and many have never before purchased these categories online. What is their experience? Will they be omni-grocery shoppers in a post-COVID-19 world? The results from our report, How America Shops® in a COVID-19 Crisis. Online Orders...Learn More
Retail Brands' Reckoning: How They Treat Workers Matters
BY SARAH MAHONEY // Media Post, April 3, 2020 Much of the COVID-19 crisis has focused on retailer behavior. There’s the good: Opening an hour early, just for seniors! The bad: Forcing employees to work without protective gear! And mostly, there’s a vast in-between, with stores serving customers in a climate where every...Learn More
Want Brand Loyalty? Then Go for Greener Packaging
Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use...Learn More
In A Coronavirus World, Shoppers Demand to be Well | EP02
In this episode: Wendy Liebmann, WSL’s CEO & Chief Shopper, interviews Elizabeth Gretkowski, senior consultant at WSL, about The Big Business of WELL. They discuss how shoppers are responding in this time of heightened anxiety, their underlying mindset, share insights from WSL’s How America Shops® research, and define the long-term...Learn More
Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about...Learn More
‘Medtailing’, Medical & Retail, Is Here To Stay
BY KAREN KROLL // National Retail Federation, February 26, 2020 Changing demographics are helping drive continued interest in the mix of retail and health care. While many areas of bricks-and-mortar retailing face headwinds, one shows signs of growth and promise: health care and medical services offered within stores and shopping centers. These...Learn More