WSL Search Results
Want Brand Loyalty? Then Go for Greener Packaging
Our research shows that brand loyalty is low, while the demand for sustainable practices is accelerating. We see the shopper’s attention to sustainability in their preferences for clean ingredients, recycling and re-using, and their attention will quickly extend to product packaging. That presents an opportunity: brands and retailers should use...Learn More
In A Coronavirus World, Shoppers Demand to be Well | EP02
In this episode: Wendy Liebmann, WSL’s CEO & Chief Shopper, interviews Elizabeth Gretkowski, senior consultant at WSL, about The Big Business of WELL. They discuss how shoppers are responding in this time of heightened anxiety, their underlying mindset, share insights from WSL’s How America Shops® research, and define the long-term...Learn More
Caring During COVID-19 Crisis: Learning from Costco, CVS, Alibaba and Others
The most important acts retailers and brands can take while scrambling to adapt to the COVID-19 epidemic are acts of kindness. Based on the results of our recent “Caring Score” research, shoppers are most likely to stick to those retailers and brands that are proving now that they care about...Learn More
‘Medtailing’, Medical & Retail, Is Here To Stay
BY KAREN KROLL // National Retail Federation, February 26, 2020 Changing demographics are helping drive continued interest in the mix of retail and health care. While many areas of bricks-and-mortar retailing face headwinds, one shows signs of growth and promise: health care and medical services offered within stores and shopping centers. These...Learn More
What does ‘Change Now’ Mean? 5 Shopping Shifts to Watch
Forget merchandise, Forget promotions. Forget ads. Being a part of change today means accepting that shoppers expect retail to play a fundamentally different role in their lives. And they expect it Now. Our How America Shops® report, “Change Now,” is a real-time example of how much faster change is occurring...Learn More
3 Ways to Know if Your Beauty Brands are Man Enough
Men are venturing into the beauty category at a pace that could turn an unprepared brand’s hair gray. Yet while interested in the category, many men don’t know how to enter it. Our How America Shops® survey revealed three steps for getting them there – but don’t wait or you’ll...Learn More