The Big Business of WELL Initiative
There is an accelerating social movement underway that demands more than a “business-as-usual” approach to wellness.
Consumers now expect everything they buy to somehow contribute to their overall wellbeing. This presents bigger opportunities for companies already established in health care…but it has also encouraged new competitors.
Agile innovators are re-inventing categories and services to deliver ingenious and convenient healthy choices.
As consumers spend more to be well, can I lead my company to move beyond our traditional business to meet the new consumer view of being WELL?