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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Caring for the Caregiver

Caring for the Caregiver

The Big Business of WELL report highlighted the expanding opportunities in wellness. One of those opportunities is Caregivers

40% of US adults are Caregivers, most are under 40, and 46% of them are spending more on health versus last year.  This sets the stage for a huge opportunity for the many ways you can care for the caregivers with your products. 

This is a quick read – and we hope you are inspired!

Free Report

Caring for the Caregiver

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