Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
This How America Shops® report defines the Change in Shopping Life® that is well underway – it is not about to become; it is here. If you are still anticipating it, we are sorry to say that you are late.
The Change has been created by the shoppers’ response to the social climate they are living in, the fast pace enabled by technology, and the booming economy. The content in Change Now will guide brands and retailers on the shopper values they need to promote in this new decade.
Related Blog Article: A New Set of Values is Changing Shopping Life
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