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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Gen Z Changes How You Need to Deliver WELLness

Gen Z Changes How You Need to Deliver WELLness

Generation Z did not have to learn to live WELL...they were born into a universe of fitness, knowing good food vs. bad food, drinking water, paying for organic, snacking on nutrition bars, demanding “free-from products”, monitoring their fitness, and accepting virtual health providers for physical and mental health.

Gen Z’s acceptance of entrepreneurial brands and alternative health services is just the beginning of the new rules they are writing to be WELL.

All How America Shops® Hot Topic Reports are based on nationally representative online surveys of US shoppers and analyzed by the smart WSL research team.

Sample Details:
1500 to 2000 men and women shoppers 16 years of age +
Income: All incomes from >$25k to $150k+

Contact us directly to buy:

Elise Marshall
212 . 924 . 7780

See below for other available topics.

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Gen Z Changes How You Need to Deliver WELLness

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