For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.
In today’s shopping environment there is no shortage of “shiny new things”. Retailers are pulling out all the stops to engage, capture and create loyalty with the shopper. Enter the new first of it’s kind Walmart IRL. In this case IRL stands for “Intelligent Retail Lab” but the “intelligence” is not only the new technological capabilities of the store but how the retailer has taken the time to reimagine what it means to bring the customer along for the journey.
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