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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Intelligent Retail

Intelligent Retail

In today’s shopping environment there is no shortage of “shiny new things”. Retailers are pulling out all the stops to engage, capture and create loyalty with the shopper. Enter the new first of it’s kind Walmart IRL. In this case IRL stands for “Intelligent Retail Lab” but the “intelligence” is not only the new technological capabilities of the store but how the retailer has taken the time to reimagine what it means to bring the customer along for the journey.

Intelligent Retail

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