The shopping culture today is defined by speed and spontaneity, and this has far reaching impact on building shopper loyalty to a brand and a retailer.
Shopping is organized in a new way to get it done faster, but it is not all about buying online, since most CPG is still bought in a store.
In this report you will find windows of opportunity to interrupt the rote, grab and go shopping behavior that undermines brands.
Retailers will discover the new drivers to create chain loyalty – and be surprised at how Amazon is a distant #2 for shopper brand loyalty.
To purchase this report or to learn more, contact us directly:
Candace Corlett, President
ccorlett@wslstrategicretail.com
212 . 924 . 7780
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Our Shopper Research report explains what’s behind shopper behaviors, including the sentiments that influence how they spend their time and money, and what engages them emotionally. If you’re not a subscriber, send us a message using the form here.If you are a subscriber, you can access the report by signing into your account.
