For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.
This How America Shops® report trends the shopper attitudes and behaviors that are transforming how people shop. Technology may be the root cause of the change, but it is only one aspect of the change. Life is different today, time is used differently and convenience has a higher priority.
The findings here guide brands and retailers on how to prioritize what they need to change to meet shoppers’ expectations – or go a step further and surprise them with something better.
Visit our Shopper Insights Library to read the highlights.
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