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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.


And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Where Gen Z Will
Take Retail

Where Gen Z Will<br/> Take Retail

Millennials used to define the future of retail, but with Gen Z shoppers now in their early twenties they are now the ones to watch. In this issue, we show you 5 retailers who have created retail experiences that deliver against the needs and values of Gen Z.

In this issue:

  • Winky Lux - NYC
  • Chillhouse - NYC
  • L’Occitane - 5th Ave
  • Timberland Pop Up

Free Sample

Where Gen Z Will<br/> Take Retail

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