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How Instagram and a New Zeitgeist Are Driving Skin Care's Growth
By Peter Born // WWD, July 23 2018 The skin-care race is revving up. The category’s rally, which got rolling roughly 18 months ago, is steadily gaining momentum. Sales of prestige treatment products are running 14 percent ahead in the U.S. for the latest 12-month period, ended in May, according to the...Learn More
The Store Still Matters to Consumers Along with Digital
In our latest shopper study, “Benchmarking The Future”, what is evident is this: over the last decade, we’ve digitized, we’ve “omnied”, we’ve “niched” and we’ve socialized. It has been important to do that. Many shoppers do want digital tools and omni-channel access, and new ways of connecting to each other,...Learn More
Why and How Men are Doing the Everyday Shopping
Men are making quick trips to the store, buying clothes online and influencing household purchases. How well does your brand know how to engage him? Our research reveals key behaviors of today’s shopping man, and how some brands are talking to them. He may not ask for directions to your...Learn More
Beauty Seeks Role in Future of Drugstores
By Faye Brookman | WWD Article – April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna;...Learn More
Gen Z Is More Important Today Than Ever, 5 Reasons Why
Generation Z, now one-quarter of the US population, is growing up and providing a fresh glimpse into retail’s future. Here are five factors you need to know about how this generation shops and differs from Millennials. Generation Z, those born between 1996 and 2011, represents 26% of the total population, according...Learn More
The Retailers Key to Inspire Shopper Spending
After nearly a decade of pushing back, not wanting to be tempted, consumers are ready to spend more time shopping – a good sign because it means they’re willing to spend more money again. But converting their time into your money means helping them do what they have to do...Learn More