Seismic Population Shifts

Demand New Retail Strategies

May 2024

Insights to help brands and retailers.

  • Traditional segments shrink: Millennials with children decline.
  • Choosing a single life. 31% of US Pop lives alone (half <50 and half 50+)
  • Who needs a partner? 34% of adults have never been married.
  • Kids are expensive. Birth rates -23% vs. 2007; 1.6 children is the new norm.
  • Multi-generation households. 18% today, + 4 times vs. 1970.
  • Aging happens. 69mm Boomers vs. 72mm Millennials

Now What? The Study reveals…

  • Which retailers do emerging population segments choose?
  • Is self-indulgence a real thing?
  • Does brand loyalty change when you are shopping for 1?
  • Which categories will grow and decline with the transition from families?
  • Where does digital and omni shopping fit in the new shopper population?

Well-washing is over!

The Future of Health

July 2024

Shoppers choose The Future of Health that fits their life.

  • Perception of my health. By demos that matter: gender, age, income
  • The top obstacles to health. Is stress still #1? Is depression/anxiety #1?
  • Constant Care. Who makes time? Is it affordable? Incentives to better health.
  • Growing conditions. Obesity, pain, allergies, digestive, heart, skin, hair, etc.
  • New health professionals. Driven by under 40.
  • Conditions that matter most. Obesity, Fitness, Vaping, ED, Contraception
  • Time Drives Digital Health. Tele-pharmacy, Tele-MD, Tele-monitors.

What’s the Future?

  • The next OTC?
  • Retail Health care. Who has permission to deliver health services.
  • Fix me Quick! Obesity, Depression, Sleep, Anxiety, Stress, Loneliness.
  • GLP-1. Impact on categories and retailers: Grocery, Vitamins, Fast Food, Fashion, Fitness, Restaurants, Pharmacy, Specialty Retail.
  • Quick health check. Apple-health.
  • Make it easier!
  • The counter movement: I just want a Twinkie!

Now What? Order Now

Fill out the form to buy, and you’ll also receive a custom presentation (in-person or virtual). Debbie Kelly, our Research Insights Director will get in touch with you fast!

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