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How Instagram and a New Zeitgeist Are Driving Skin Care's Growth

By Peter Born // WWD, July 23 2018 The skin-care race is revving up. The category’s rally, which got rolling roughly 18 months ago, is steadily gaining momentum. Sales of prestige treatment products are running 14 percent ahead in the U.S. for the latest 12-month period, ended in May, according to the...Learn More

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Why and How Men are Doing the Everyday Shopping

Men are making quick trips to the store, buying clothes online and influencing household purchases. How well does your brand know how to engage him? Our research reveals key behaviors of today’s shopping man, and how some brands are talking to them. He may not ask for directions to your...Learn More

shopper research

Where Did the Drug Store Shopper Go?

If you do business in the Drug Channel, the question of what’s happened to Drug Store traffic is surely keeping you up at night. Our latest report demonstrates why traffic has declined despite macro health trends in the channel’s favor. It also provides solutions for how to do business (and win) in the...Learn More

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The Challenge: Brands on The Door vs. Brands on The Floor

When it comes to brands on the shelf, research shows that some shoppers will swap stores to get the brand they want. When those brands are private label, the retailer has an opportunity to use them to boost the value of the name on the door. That’s never been truer....Learn More

article

Beauty Seeks Role in Future of Drugstores

By Faye Brookman |  WWD Article – April 20, 2018 Pharmacy, in-store clinics and other health-care initiatives are altering the drugstore retailing landscape. What role will beauty play as drugstores evolve to a more health care-centric format? The question is whether CVS’ $69 billion acquisition of health insurance giant Aetna;...Learn More

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Shoppers Want Respect, Not Discounts | 7 Brands that Deliver

Shoppers yearn for retailers that deliver respect, but our research shows only a handful deliver it the way shoppers want it. What are they doing right? We explore several examples of retail companies that succeed in winning the shopper’s respect. When the shopper wants to be put first, she goes...Learn More

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