Discovery, agency, and identity now form a nonstop loop for Gen Z and Gen Alpha, who don’t just shop categories—they curate lifestyles through creators, communities, and causes. In this edition of the Retail Safari® Newsletter, we explore how brands are redesigning retail around their expectations, including…
- Do Not Rely on Legacy: With Halara and Back Market
- Control Is Their New Care: With Phia and Experiment Beauty
- Inspire Beyond Price: With Labubu, Crumbl Cookies, and Poppi
- Help Them Personalize Retail: With Owala and Boots Fragrance
- Connect with Gen Alpha Early: With Pinkie, Evereden, and Jellycat
…Want the full scoop on how to leverage local, location-based experiences? Interested in more store photo examples and descriptive insights?
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