The physical store is the discovery zone where most shoppers go to find something new, stock-up on groceries or find an item they need right now.

In this Retail Safari^®, we identify:

• Four retailers and brands who have reimagined category merchandising with inspiring in-store destinations
• One brand who has created a virtual storefront to digitally immerse shoppers in the brand
• A range of inspiring examples in across different retail types and categories: grocers, value chains, specialty pet, electronics, and apparel
• Four key themes innovators must be aware of to reimagine the store as a discovery zone