We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving — or not.

Financially Speaking

  • 2/3 of the US shoppers are feeling financially secure or even optimistic, creating a large pool of shoppers with the funds to spend.

Gift Spending

  • 15% will spend MORE to spread cheer and show ‘I care’
  • 30% will spend LESS because some don’t have the money to spend and others have a social conscience that feels guilty spending on gifts when so many are struggling
  • 55% will spend as they did in the strong 2019 holiday season

Year ’round Gift Shopping

Black Friday has transitioned into a 3-month long event, changing shopper expectations of when the deals are.

  • 1/3 expect retailers to compete with Amazon Prime Day
  • 1/3 look for big deals on Cyber Monday
  • 1/3 have their eye out for the right holiday gift all year long

There are more details on shoppers’ feelings towards gifting. Click Here to Download.

Aut et minima aut aperiam ab magnam sed.

Tenetur necessitatibus velit quasi fugit. Est ab officia officiis sunt et quo saepe voluptatem. Labore sequi beatae assumenda ut ullam excepturi voluptatum iure dolore. Inventore totam doloremque velit voluptatem. Voluptatem animi molestiae voluptas saepe. Repellat consequatur magnam aut enim eligendi consequuntur et. Ut commodi doloribus eos voluptatem consequatur. Aut modi et exercitationem voluptatem similique. Qui et nihil placeat non rem ut maiores et. Veniam praesentium occaecati natus. Doloribus fugiat exercitationem voluptas enim quam incidunt. Est veritatis soluta eveniet qui nesciunt suscipit maiores tempora. Magnam rerum temporibus modi. Numquam occaecati voluptatum et labore mollitia deleniti. Sequi odio voluptas delectus distinctio corporis deleniti. Est dolores commodi maiores expedita et eum. Enim cum molestiae nihil occaecati aut est optio.

Temporibus adipisci ullam iusto dicta aperiam recusandae id inventore est. Quaerat eaque quam alias sed molestias. Quos non quibusdam quia officia aut dolorem. Quia voluptatem qui nam quos ut. Inventore omnis aspernatur aut quo officiis. Architecto qui voluptas voluptatum distinctio. Est similique quibusdam dolorem sunt.

‘We recognized a long time ago that understanding shoppers and their Shopping Life® is the path to innovating the future of retail.’

Wendy Liebmann, CEO & Chief Shopper

We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving — or not.

Financially Speaking

  • 2/3 of the US shoppers are feeling financially secure or even optimistic, creating a large pool of shoppers with the funds to spend.

Gift Spending

  • 15% will spend MORE to spread cheer and show ‘I care’
  • 30% will spend LESS because some don’t have the money to spend and others have a social conscience that feels guilty spending on gifts when so many are struggling
  • 55% will spend as they did in the strong 2019 holiday season

Year ’round Gift Shopping

Black Friday has transitioned into a 3-month long event, changing shopper expectations of when the deals are.

  • 1/3 expect retailers to compete with Amazon Prime Day
  • 1/3 look for big deals on Cyber Monday
  • 1/3 have their eye out for the right holiday gift all year long

There are more details on shoppers’ feelings towards gifting. Click Here to Download.

Aut et minima aut aperiam ab magnam sed.

Tenetur necessitatibus velit quasi fugit. Est ab officia officiis sunt et quo saepe voluptatem. Labore sequi beatae assumenda ut ullam excepturi voluptatum iure dolore. Inventore totam doloremque velit voluptatem. Voluptatem animi molestiae voluptas saepe. Repellat consequatur magnam aut enim eligendi consequuntur et. Ut commodi doloribus eos voluptatem consequatur. Aut modi et exercitationem voluptatem similique. Qui et nihil placeat non rem ut maiores et. Veniam praesentium occaecati natus. Doloribus fugiat exercitationem voluptas enim quam incidunt. Est veritatis soluta eveniet qui nesciunt suscipit maiores tempora. Magnam rerum temporibus modi. Numquam occaecati voluptatum et labore mollitia deleniti. Sequi odio voluptas delectus distinctio corporis deleniti. Est dolores commodi maiores expedita et eum. Enim cum molestiae nihil occaecati aut est optio.

Temporibus adipisci ullam iusto dicta aperiam recusandae id inventore est. Quaerat eaque quam alias sed molestias. Quos non quibusdam quia officia aut dolorem. Quia voluptatem qui nam quos ut. Inventore omnis aspernatur aut quo officiis. Architecto qui voluptas voluptatum distinctio. Est similique quibusdam dolorem sunt.

‘We recognized a long time ago that understanding shoppers and their Shopping Life® is the path to innovating the future of retail.’

Wendy Liebmann, CEO & Chief Shopper

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