We know the Internet will win a bigger share of holiday shopping, but at WSL we turned our attention to whether the spirit of making lists and giving gifts is thriving — or not.
- 2/3 of the US shoppers are feeling financially secure or even optimistic, creating a large pool of shoppers with the funds to spend.
- 15% will spend MORE to spread cheer and show ‘I care’
- 30% will spend LESS because some don’t have the money to spend and others have a social conscience that feels guilty spending on gifts when so many are struggling
- 55% will spend as they did in the strong 2019 holiday season
Year ’round Gift Shopping
Black Friday has transitioned into a 3-month long event, changing shopper expectations of when the deals are.
- 1/3 expect retailers to compete with Amazon Prime Day
- 1/3 look for big deals on Cyber Monday
- 1/3 have their eye out for the right holiday gift all year long
There are more details on shoppers’ feelings towards gifting. Click Here to Download.