Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly | EP80

In this episode: Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth. They discuss: How marketers need to look beyond traditional demographic stereotypes for growth in the future. Why single-person and multi-generational households provide ... Read more

2024: Caution! Retail Curves Ahead with Candace Corlett | EP66

In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that reveals how Americans are feeling (not happy), and what that means for 2024 and beyond (challenging). They discuss: How shoppers see the challenges for their standard of living in 2024, and what they plan to do ... Read more

The Paradox of the New Shopping World with Candace Corlett | EP59

In this episode: Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.) They discuss: The paradox of shoppers’ “just in case” approach to ... Read more

The New Shopper Journey Emerges…From Troubles to Joy | EP54

In this episode: Wendy Liebmann talks to Debbie Kelly, the new Director of Insights at WSL, about WSL’s latest How America Shops® study, entitled Leading Shoppers From Troubles to Joy. They discuss: After three years of the pandemic, how shoppers are making different decisions about what brings them joy, and what’s still only about the ... Read more

Shopping During Inflation: Long Slog vs. Whiplash? | EP39

Banner featuring Candace Corlett and Wendy Liebmann
In this episode: WSL’s Wendy Liebmann, CEO, and Candace Corlett, President, discuss how shoppers are dealing with spiraling price increases, how this moment is different from 2008, and how companies need to respond. They preview WSL’s upcoming Wellness study (The New Wellness Frontier). And the baseball season. (Yes, really!) They discuss: WSL’s latest research on ... Read more

The Role of Stores: Retail 5.0 with Candace Corlett | EP35

Banner featuring Candace Corlett and Wendy Liebmann
In this episode: WSL’s Wendy Liebmann and Candace Corlett discuss that, in spite of all the attention given to ecommerce during the pandemic, the physical store matters. But not the same way it used to. They discuss: Why the store still matters to shoppers What shoppers expect from stores today [hint: efficiency and happiness] How, ... Read more

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