consumer behavior Archives - WSL Strategic Retail

Retail’s Next Act: Human Connection in an AI World with Christi Geary | EP104

In this episode: In this episode, Wendy Liebmann sits down with Christi Geary, EVP at Advantage Marketing Partners, to explore the evolving landscape of retail and the enduring power of the human connection. They dive into the intersection of technology and emotion, discussing why physical retail remains vital despite the digital explosion and how brands ... Read more

Agentic AI vs. Human Connection: The Future of Retail Explained with Andy Murray | EP103

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In this episode: In this episode, Wendy Liebmann sits down with retail veteran Andy Murray to dissect the conflicting forces impacting the modern shopper. From the bifurcated "K-shaped" economy to the rise of "vibe shopping" among Gen Z, Andy shares insights from his time at Walmart, ASDA, and P&G, and his current work with the ... Read more

How America Shops® in Chaos. What’s Worth It Now? with Rich Kaminski | EP100

In this episode: In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices, and shifting trust in retailers. ... Read more

The Next Revolution in Shopper Insights with Keith Sleight | EP90

In this episode: Wendy Liebmann talks to Keith Sleight, expert in “shopping understanding”, who most recently lead the Shopper Centre of Excellence at Unilever, about the state of shopper insights and where it’s headed. They discuss: The biggest changes in the shopper research field over the last five years How “connected commerce” has changed how ... Read more

Transforming Retail with Norm de Greve, General Motors | EP84

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In this episode: Wendy Liebmann talks to Norm de Greve, Global CMO of General Motors, and former CMO of CVS Health, about transforming industries, retailers and companies, and the role marketing plays. They discuss: How to keep the shopper with you as you manage dramatic change The importance of protecting the shopping experience during transformation ... Read more

Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly | EP80

In this episode: Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth. They discuss: How marketers need to look beyond traditional demographic stereotypes for growth in the future. Why single-person and multi-generational households provide ... Read more

Retail’s Urgent Search for Volume. How? Now! with Sri Rajagopalan | EP78

In this episode: Wendy Liebmann talks to Sri Rajagopalan, co-founder and co-host of The CPG Guys and founder of Think Blue, about the fast-changing dynamics of retail, what’s plaguing board rooms, and what retail leaders needs to address right now. They discuss: Retail’s number one problem post-Covid: driving volume How digital influences virtually every purchase ... Read more

How to build a joyful Gen Z beauty retail experience with Claudia Lloreda | EP76

In this episode: Wendy Liebmann talks to Claudia Lloreda, founder and general manager of Blush Bar, the Latin American beauty specialty retailer about creating a unique beauty experience for Gen Z shoppers. They discuss: How to create a unique beauty retail experience for Gen Z, by challenging the established order Why sustaining a clear shopper-led ... Read more