consumers Archives - WSL Strategic Retail

Build A Modern Social Brand with Mindy McKnight | EP46

In this episode: Wendy Liebmann talks with Mindy McKnight, CEO of M-Star Media Inc., content developer and founder of Hairitage by Mindy, about how to build a successful CPG brand today. They discuss: The essence of building a successful multi-million dollar brand without losing its founder soul, and its solution driven reason-for-being The keys to creating a ... Read more

Predicting the Future of Retail in a Time of Wet Cement with Bryan Gildenberg | EP33

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In this episode: Wendy Liebmann talks with Bryan Gildenberg, senior vice president of Commerce for the Omnicom Commerce Group about how to create a vision of the future when we are still living in a world of wet cement. They discuss: Major pandemic shifts that will impact grocery retail, including Instacart How the physical store ... Read more

The Future of Beauty. Healthy or Not? with Lauren Brindley from Walgreens | EP31

In this episode: Wendy Liebmann talks to Lauren Brindley, Former Group Vice President and General Merchandise Manager for Beauty and Personal Care, Walgreens, about whether the future of the beauty category is now truly connected to health and wellness. They discuss: How US shoppers have come to understand the natural link between beauty, health, and wellbeing ... Read more

Learnings from the Front Lines in Dramatically Changing Retail Times with Anne Fink | EP28

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In this episode: Wendy Liebmann talks with Anne Fink, president of global foodservice at PepsiCo about how she, her team and her food service community responded when the industry shut down overnight -- and how together they have reinvented their business model for these changing times. They discuss: The importance of taking care of all ... Read more

The Color of Retail with Terry Thomas | EP16

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In this episode: Our own Wendy Liebmann and Terry Thomas, EVP & Chief Customer Officer, Unilever US, discuss how diversity and inclusion are critical to building a modern, socially responsible company that today’s shoppers expect. What Diversity and Inclusion actually mean (it’s more than ethnicity) Why an intrinsic, top-down approach is critical, and how to ... Read more

The New Language of Retail | EP12

In this episode: Our own Wendy Liebmann and Norman De Greve, Chief Marketing Officer at CVS Health, discuss how retail, and companies that sell through retail, need to communicate differently with shoppers today; what’s the same, what’s different and what the future will demand. Wendy and Norm discuss: How digital has changed and how companies ... Read more