important Archives - WSL Strategic Retail

Creating Smart, Relevant Shopper Experiences that Build Loyalty with Damian Kernahan | EP40

In this episode: Wendy Liebmann talks with Damian Kernahan, founder & CEO of Proto Partners, an Australian-based customer experience consultancy, to understand how technology, the Covid pandemic and increasingly complex shopping behaviors are driving the urgency to build shopper-centric organizations. They discuss: The challenges to building a shopper-centric organization in today’s increasingly complicated omni-channel world ... Read more

Providing Affordable Access to Under-Served Shoppers with Chris Skyers | EP36

In this episode: Wendy Liebmann talks with Chris Skyers, Vice President of Own Brands for the Wakefern Food Corporation (which includes ShopRite), about the social imperative and commercial opportunity to support under-served communities. They discuss: The importance of access to affordable and healthier options; it’s not just about lower prices How important it is to ... Read more

Branding WELLness: The New Dynamics with Tim Girvin | EP29

In this episode: Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things. They discuss: The importance of truth in storytelling when shoppers have access to so ... Read more

Learnings from the Front Lines in Dramatically Changing Retail Times with Anne Fink | EP28

Banner featuring Anne Fink and Wendy Liebmann

In this episode: Wendy Liebmann talks with Anne Fink, president of global foodservice at PepsiCo about how she, her team and her food service community responded when the industry shut down overnight -- and how together they have reinvented their business model for these changing times. They discuss: The importance of taking care of all ... Read more