Breaking Retail Taboos with Sally Mueller | EP37

Banner featuring Sally Mueller and Wendy Liebmann
In this episode: Wendy Liebmann talks with Sally Mueller, CEO and co-founder of Womaness, a brand that is changing not only the conversation around menopause and women’s sexual health but also breaking taboos in branding, retail distribution and merchandising. They discuss: How to build a brand through continuous consumer and shopper research How to identify ... Read more

Branding WELLness. The New Dynamics, with Tim Girvin | EP29

Banner featuring Tim Girvin and Wendy Liebmann
In this episode: Wendy Liebmann talks with Tim Girvin, founder and chief creative officer of Girvin Inc., about how companies need to tell their stories in this age when shoppers are more focused on their health and wellbeing than on accumulating things. They discuss: The importance of truth in storytelling when shoppers have access to so ... Read more

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