Retailer Innovator Categories: Home & Living

Situ Live: Retail… Storytelling… Reimagined.

Situ Live: Retail… Storytelling… Reimagined. Report banner featuring storefront of Situ Live store
Located in Innovation Alley in Westfield London, sits Situ Live – an immersive showroom that opened in October 2021. Situ is not a traditional store with shelves of inventory for immediate purchase. It is a showroom, where discovering and interacting with products comes first – and shopping comes later. Purchases are powered by QR codes ... Read more

Livestream Retail: The Future Of

Livestream Retail: The Future of… Report Banner featuring live steam studio for beauty products
The launch of Alibaba’s Taobao Live in 2016 marked the beginning of a new era of shopping in China – livestream (live commerce) shopping. Taobao Live’s seamless and convenient shoppable technology, and the influence of Chinese powerhouses skilled in selling products, has helped make live commerce a success in China. In the US, retailers across ... Read more
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