Messaging Archives - Page 2 of 2 - WSL Strategic Retail

Victoria’s Secret: From Aspirational to Inclusive

For much of its history, Victoria’s Secret represented an aspirational definition of femininity and sexy. Now, it is on a mission to expand its definition of sexy – and become every woman’s biggest advocate. The transformation from aspirational to inclusive started with a makeover of imagery in its brick-and-mortar stores, including its Fifth Avenue flagship. ... Read more

Brands Help Shoppers Do Good, Fast

Shoppers expect brands to tell stories about how they are “acting on” sustainability now – and how shoppers can participate in these sustainable efforts too. The brands we present here are well on their way to helping shoppers act now, so they can live their values when they buy everyday products. Contact us for more: ... Read more

Supporting Shoppers’ Emotional Health in a Crisis

Back when life was ‘normal’ - before facemasks became lifestyle accessories - nearly 45% of shoppers told us stress was the top obstacle to leading a healthy life. Now, the COVID pandemic has created more stressors challenging emotional health . . . the virus anxiety about financial security isolation/depression grieving the loss of a loved one ... Read more