Back when life was ‘normal’ – before facemasks became lifestyle accessories – nearly 45% of shoppers told us stress was the top obstacle to leading a healthy life.
Now, the COVID pandemic has created more stressors challenging emotional health . . .
- the virus
- anxiety about financial security
- grieving the loss of a loved one
- loss of sleep
- needing to control bad habits and addictions
What’s important for retailers and brands is to connect with shoppers to support their emotional health by relating to their pain. This deck includes examples of how to do that.
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