Shopper Research Categories: Electronics

Decoding the Digital Titans: Winners & Losers

How America Shops® report banner featuring puppet master hands with strings attached to Amazon, Walmart, and Target imagery
In this report we dive deeper into the world of connected commerce, as there is no such thing as an “online shopper” anymore – nearly all shoppers make purchases both offline AND online.  Given the number of omni-shoppers purchasing weekly from both Amazon and Mass Merchandisers, we focused on understanding who shops, how they shop, ... Read more

Build My Magic Box

Build my magic box how america shops report main banner
In this How America Shops® report, Build My Magic Box, we take you into the feelings shoppers are experiencing as their lives and Shopping Life™, have been changed forever by the Internet. We also reached back 50 years to the wisdom of Marshall McLuhan, whose “medium is the message” applies as much today as it ... Read more
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