HHI <$50K Archives - WSL Strategic Retail

How America Shops® in Chaos: What’s Worth It Now?

In this report, we looked at how shoppers’ habits, preferences, and thinking have changed in light of seemingly endless crises. We wanted to better understand how shoppers are navigating a chaotic world, how they’re changing (or not changing) their values and preferences, and the roles brands and retailers can play in helping them navigate through. ... Read more

Decoding the Digital Titans: Winners & Losers

How America Shops® report banner featuring puppet master hands with strings attached to Amazon, Walmart, and Target imagery

In this report we dive deeper into the world of connected commerce, as there is no such thing as an “online shopper” anymore – nearly all shoppers make purchases both offline AND online. Given the number of omni-shoppers purchasing weekly from both Amazon and Mass Merchandisers, we focused on understanding who shops, how they shop, ... Read more

The Impact of TLC on Retail Sales (Trust. Loyalty. Caring.)

Main banner for 2024 How America Shops® Report 3

In this report we wanted to investigate the links between Trust, Loyalty, and Caring to see how they work together and help identify ways for brands and retailers to better leverage them to win. We also wanted to better understand the relationship between price and quality across categories to uncover ways to motivate shoppers to ... Read more

Shoppers’ View of The Future of Health

In this report we present a view of shopper attitudes, behaviors and perceptions of health and wellness. We examine what it looks like now vs. the recent past, as well as how we expect it to evolve and change in the future. We saw that shoppers’ ratings of their overall health hit a major pothole ... Read more

Seismic Population Shifts Demand New Retail Strategies

In this study we present a look at how the changing demographics and household types in America affect shoppers’ behaviors. We look at the traditional How America Shops® measures of financial comfort and see security rebound from where it was at the end of 2023 to be more in line with where it’s been in ... Read more

The New Journey to Wellness: A Retail Opportunity

Future Now Future Next Volume 4 main banner featuring smiling young woman looking at a pill bottle and browsing on her laptop

Future Now Future Next — Volume 4 [ 2023 ] Innovations and conversations around men and women's health is being led by online sites that are willing to address taboo topics like menopause and erectile dysfunction. The Future Next is for retailers and brands to find discrete ways to address these topics in store aisles, ... Read more

Shoppers Say… It’s Their Economy

Future Now Future Next Volume 3 main banner featuring couple stressing over finances

Future Now Future Next — Volume 3 [ 2023 ] While economists claim the economy is better, what shoppers care about is their personal economy. In Future Not Future Next we explore how 77% of shoppers are coping with financial anxiety, the 64% who feel high prices will still go higher on everything from groceries ... Read more

The New Journey to Wellness – A Retail Opportunity

There is new momentum among younger women and men to research health topics that are considered taboo — think menopause, UTI, erectile dysfunction, sexually transmitted infections, low testosterone. Research often leads to purchase and "The New Journey to Wellness" sees opportunities for retail stores (vs. DTC sites) to provide information and suggest products to buy. ... Read more

Caution! Retail Curves Ahead

In this study we present a preview of the attitudes, anxieties and concerns that shoppers are experiencing as this holiday season approaches— and will carry with them into 2024. We trend the traditional How America Shops® measures of financial outlook and see many more shoppers barely holding on, and financial security taking a dive. We ... Read more

Paradox of the New Shopping World

In this report you will learn the impact of the paradox that is driving permanent change in retail as shoppers cope by creating their own solutions. Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income “just in case”! Paradox #2: More is Less: More channels to shop, retailers to spend, ... Read more

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