Rural Archives

The Impact of TLC on Retail Sales (Trust. Loyalty. Caring.)

Main banner for 2024 How America Shops® Report 3

In this report we wanted to investigate the links between Trust, Loyalty, and Caring to see how they work together and help identify ways for brands and retailers to better leverage them to win. We also wanted to better understand the relationship between price and quality across categories to uncover ways to motivate shoppers to ... Read more

Shoppers’ View of The Future of Health

In this report we present a view of shopper attitudes, behaviors and perceptions of health and wellness. We examine what it looks like now vs. the recent past, as well as how we expect it to evolve and change in the future. We saw that shoppers’ ratings of their overall health hit a major pothole ... Read more

Seismic Population Shifts Demand New Retail Strategies

In this study we present a look at how the changing demographics and household types in America affect shoppers’ behaviors. We look at the traditional How America Shops® measures of financial comfort and see security rebound from where it was at the end of 2023 to be more in line with where it’s been in ... Read more

Caution! Retail Curves Ahead

In this study we present a preview of the attitudes, anxieties and concerns that shoppers are experiencing as this holiday season approaches— and will carry with them into 2024. We trend the traditional How America Shops® measures of financial outlook and see many more shoppers barely holding on, and financial security taking a dive. We ... Read more

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