Bloomingdale’s Bets Big on Millennials Beauty with Glowhaus Concept

Blog banner featuring inside of a Bloomingdales with worker tending to the displays
By Ellen Thomas on August 17, 2017  |  WWD Article Eight-hundred products from 30 brands are going into a Millennial-targeted beauty department, located on the retailer’s contemporary floor. Does Bloomingdale’s hold the master plan to bring Millennials back to department store beauty counters? Not quite — instead, the retailer is bringing beauty to the selfie ... Read more



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