beauty

These 3 Retailers Are Testing Added Services. Are You?

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Blog banner featuring petco, boots beauty, and walmart pet services
Retailers have been experimenting with added services to appeal to hurried shoppers for years, but these latest innovations, explored by our Retail Safari® scouts, offer fresh insights. Here’s a sampling of added in-store features at Boots, Walmart and Petco, and how to deal with the critical real estate question. The Hot New Retail Category? Tailored ... Read more

70 Million Gen Z Are Coming! What Brands and Retailers Should Know

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Main banner for 70 Million Gen Z are Coming blog featuring diverse group of smiling young adults
Gen Z is the second-largest population in the U.S., and every day millions become consumers. We analyzed our latest How America Shops® reports to learn just what motivates these shoppers most. We then pulled our insights into five activations that retailers and brands will find relevant. For The Youngest Generation, Gen Z Sure Gets Around ... Read more

Population Shifts Are Playing Out Across Categories

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Population Shifts Across Categories blog main banner
Welcome to the new American household, with fewer kids, more singles and a LOT of Boomers. The traditional U.S. home is undergoing dramatic changes, but how is it playing out in the shopping trip? We used our How America Shops® research to learn how these changes are playing out across several categories. Are Retailers and ... Read more

Walking the Talk of the New Inclusion

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Walking the Talk of New Inclusion blog banner featuring colorful collage of Lowe's Livable Home, zip-up shoes, The Joy Project, and down-syndrome Barbie
Just a few years ago, being inclusive in retail meant recognizing non-binary consumers and those with “differently shaped” bodies. But to be fully inclusive, retailers and brands will have to embrace a much wider spectrum of differences, some of which we can’t even see. Our scouts have been researching the new inclusion, and uncovered several ... Read more

How Women’s Health Brands Are Driving the Future of the Category

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By Emily Burns, OCT 06, 2023 || BeautyInc. – A Publication of WWD A look at how brands including Womaness, Kindbody and Bayer are employing products, campaigns and community to destigmatize women's health. At the Beauty & Wellness Forum, Wendy Liebmann, chief executive officer and chief shopper at WSL Strategic Retail, led a discussion on ... Read more

Retailers Are Losing Category Sales Due to Indecisiveness

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Blog banner featuring lines connecting a circular image of locked up products in store to a circular image of a woman opening up a package that was delivered
Consumers are finding more categories are a challenge to purchase in the store, and that’s causing them to go online to buy what they need – easily, with discretion and sometimes at a better price. Based on our proprietary consumer insights, these are the categories retailers and brands need to make easier to shop, now. ... Read more

Cosmoprof North America 2023: The Key Takeaways

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Cosmoprof NA Blog banner featuring cosmo talks panelists and booths
By James Manso, July 21, 2023 || BeautyInc. – A Publication of WWD BEAUTY IS BOOMING — and so is Cosmoprof North America. The beauty trade show, which celebrated its 20th anniversary in Las Vegas last week, saw a swell of entrants flock to the floor. "Forty- four percent of the attendees at Cosmoprof are ... Read more

Beauty’s Big Brand Opportunity Is Older than 50

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Beauty Over 50 Blog banner featuring three older women smiling with shopping bags
Sure, there is a high number of Gen Z and Millennials buying cosmetics and skin care products. But the smart beauty brands are looking at a different figure when catering to 50+ women, which includes Gen X – their trillions of dollars in spending power. Our How America Shops® research breaks down beauty by age. ... Read more

Gen Alpha’s Influence Is Taking Hold at Retail

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Gen Alpha blog banner featuring three Gen Alpha teens and their interests
WSL has long advised that to know the shopper, you have to follow the shopper. And today, many of those shoppers are following someone in very small shoes. Gen Alpha, the oldest of whom are just approaching 14, have outsized influence as consumers. These brands and retailers are responding, with formats just for the Gen ... Read more

Gen Z and Millennials Pave New Retailer Trends in WELLness

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Teladoc, Fitness Training, Gen Z, and Fitness Apps Banner
We asked shoppers which health conditions they are managing most today, then broke the responses down by generations. The results: members of Gen Z and Millennials are dealing with a range of unpredicted wellness issues. And they’re not all are turning to traditional physicians. Retailers, get in front of this – now.  Millennials or Gen ... Read more
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