Situation

A multinational pharmaceutical company wanted to create more meaningful “selling stories” that resonated with the [American Retail Corporation] and its guests to drive OTC sales.

WSL Process

Reviewed client retail presentations to determine where WSL’s data and insights could add compelling value to the selling story.

Leveraged WSL’s How America Shops® data to enhance our client’s understanding of the [American Retail Corporation] guests’ needs, priorities, and expectations – in general and in health and wellness. To show that our client was Guest-centric in it approach.

Developed a fresh, unique storyline by weaving together WSL and client insights to deliver a compelling and impactful proposition for the [American Retail Corporation].

Workshopped with the client to further refine the [American Retail Corporation] Guest story into a meaningful selling strategy.

Provided creative input on how to present the story to [American Retail Corporation], and worked with the client’s shopper marketing agency to translate insights into innovative endcap programs.

Impact

WSL developed a compelling story that ensured the [American Retail Corporation] Guest “voice” and needs were reflected in the strategy and selling proposition.

“WSL’s insights were very in line with [American Retail Corporation]’s key messages. THANK YOU WSL for helping us to prepare and show up well for the customer! It was the first time they actually leaned into what we had to say.”