The Next Shopper Implosion.
May 2024
Insights to help brands and retailers.
- Traditional segments shrink: Millennials with children decline.
- Choosing a single life. 31% of US Pop lives alone (half <50 and half 50+)
- Who needs a partner? 34% of adults have never been married.
- Kids are expensive. Birth rates -23% vs. 2007; 1.6 children is the new norm.
- Multi-generation households. 18% today, + 4 times vs. 1970.
- Aging happens. 69mm Boomers vs. 72mm Millennials
Now What? The Study reveals…
- Which retailers do emerging population segments choose?
- Is self-indulgence a real thing?
- Does brand loyalty change when you are shopping for 1?
- Which categories will grow and decline with the transition from families?
- Where does digital and omni shopping fit in the new shopper population?
Well-washing is over!
The Future of Health
July 2024
Shoppers choose The Future of Health that fits their life.
- Perception of my health. By demos that matter: gender, age, income
- The top obstacles to health. Is stress still #1? Is depression/anxiety #1?
- Constant Care. Who makes time? Is it affordable? Incentives to better health.
- Growing conditions. Obesity, pain, allergies, digestive, heart, skin, hair, etc.
- New health professionals. Driven by under 40.
- Conditions that matter most. Obesity, Fitness, Vaping, ED, Contraception
- Time Drives Digital Health. Tele-pharmacy, Tele-MD, Tele-monitors.
What’s the Future?
- The next OTC?
- Retail Health care. Who has permission to deliver health services.
- Fix me Quick! Obesity, Depression, Sleep, Anxiety, Stress, Loneliness.
- GLP-1. Impact on categories and retailers: Grocery, Vitamins, Fast Food, Fashion, Fitness, Restaurants, Pharmacy, Specialty Retail.
- Quick health check. Apple-health.
- Make it easier!
- The counter movement: I just want a Twinkie!
Now What? Order Now
Fill out the form to buy, and you’ll also receive a custom presentation (in-person or virtual). Debbie Kelly, our Research Insights Director will get in touch with you fast!