Boots is a U.K. beauty retailer and pharmacy chain that operates 2,100 stores, ensuring that 85% of the U.K. population is within 10-minutes of one of its store. Over the past three years, Boots has been elevating its in-store beauty experience by renovating over 170 of its beauty halls.
This report explores the first solo Boots Beauty store without a pharmacy, including how the company is:
- Using this store as a testing ground for innovation
- Creating a destination for scientifically-backed, dermatologist-curated skincare products
- Creating a store that combines products and a wide variety of services
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