What starts in one category extends to other unexpected areas. Apparel is one category known for leading disruption with a futuristic approach to retail. The innovations that we are seeing today in fashion will transform shoppers’ expectations of shopping next.
In this Retail Safari®, we tour four Apparel stores, Amazon Style in Los Angeles, CA, H&M in Amsterdam, NL, the WOW Concept Store in Madrid, and Savage x Fenty in Las Vegas, NV.
Then, identify six learnings that all categories, including non-Apparel ones, can use as a roadmap to enhance their in-store experience across topics like personalization, inclusivity, winning Gen-Z, and more.
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