The physical store is the discovery zone where most shoppers go to find something new, stock-up on groceries or find an item they need right now.
In this Retail Safari®, we identify:
- Four retailers and brands who have reimagined category merchandising with inspiring in-store destinations
- One brand who has created a virtual storefront to digitally immerse shoppers in the brand
- A range of inspiring examples in across different retail types and categories: grocers, value chains, specialty pet, electronics, and apparel
- Four key themes innovators must be aware of to reimagine the store as a discovery zone
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