Half of shoppers are committed to their values, especially Millennials, who are driving this change and expect brands to deliver on sustainability. Retailers and brands need to help shoppers find their values in the store and online.
In this Retail Safari®, we help you get started with:
- Inspiration from retailers and brands who are “shouting” values like sustainability, clean, inclusive, and low price
- Examples of how innovators are creating shopping experiences through a lifestyle, a passion, and a cause
- Examples of compelling merchandising strategies in categories like personal care
- Four key themes your store, brand, or category must be aware of to “shout” your values
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