This Retail Safari® is a quick, thirteen-page snapshot of what is breaking the internet in TikTok’s Beauty and Wellness space in the beginning of 2023. What opportunities might these trends have for your category?

In this report, we cover:

  • Four viral Beauty and Wellness trends from TikTok that are catching shoppers’ attentions
  • Examples of wellness brands shoppers can’t get enough of right now
  • Four smart retailers who are responding to these trends and joining the social movement
  • Two key themes that retailers and brands must innovate around now
Retail Safari banner featuring collage of screenshots from viral TikTok trend videos

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Alexandra Chilicki, Innovation Manager

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