In September 2021, grocery retailer Hy-Vee opened a futuristic prototype in Grimes, IA that reimagines the grocery shopping experience.

It is a phygital destination that includes Scan & Go checkout, digital kiosks to locate items in store or order online, digital shelf labels, recipes, curbside pickup for fast meal orders, wellness support, and so much more.

reimagined floorplan at almost 93,000 sq ft dedicates space to non-grocery shop-in-shops for wine and spirits, beauty, fitness and fashion, plus a food hall.

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Hy-Vee: The Best of What’s Next Report Sample

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Alexandra Chilicki, Innovation Consultant

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