With a little imagination, your business can be part of holidays and celebrations too. This Retail Safari® is a quick, fourteen-page snapshot of how different retailers are displaying more brands with the right innovation as part of a holiday celebration or seasonal preparation. Be inspired by how your category can create a stress-free, inclusive, and exciting shopping experience.

In this report, we cover:

• A brief overview of eight different retailers using the right brand innovation, with a focus on grocers
• Innovation that helps shoppers host celebrations like the Super Bowl, house parties, and family dinners
• Innovation that helps shoppers celebrate holidays like Valentine’s Days healthier and more affordably
• Two key themes that retailers and brands must innovate around right now