This Retail Safari® brings you innovators, both brands and retailers, who are delivering what the next generation of shoppers expect: convenience, personalization, and discovery. Will it stop with beauty? Is your category next?

In this Retail Safari®, we identify:

  • Convenient solutions like dual-purpose cosmetics for everyone and channels to discover the best in beauty
  • Innovators who are challenging traditional distribution strategies by selling prestige and mid-priced brands side by side
  • Retailers who are making room in their store for new categories and personalized services
  • Five key themes innovators must be aware of to reach a new base of shoppers and enhance discovery
Paths to Beauty Retail Safari sample slide

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Alexandra Chilicki, Innovation Manager

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