This Retail Safari® brings you innovators, both brands and retailers, who are delivering what the next generation of shoppers expect: convenience, personalization, and discovery. Will it stop with beauty? Is your category next?
In this Retail Safari®, we identify:
- Convenient solutions like dual-purpose cosmetics for everyone and channels to discover the best in beauty
- Innovators who are challenging traditional distribution strategies by selling prestige and mid-priced brands side by side
- Retailers who are making room in their store for new categories and personalized services
- Five key themes innovators must be aware of to reach a new base of shoppers and enhance discovery
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