Our new How America Shops® report, Paradox of the New Shopping World, reveals that 88% of shoppers agree that the prices they are paying today are here to stay. As a result, 85% are cutting spending to pay for the basics or being cautious about what they spend. As shoppers hunt down seasonal items for back to school, Halloween, and, yes, Christmas in August, retailers and brands must rethink how to win frugal, busy shoppers.
In this Retail Safari®, we help you get started with:
- Inspiration from six retailers who are helping make back-to-school shopping easier, fun, and affordable
- Images that show how retailers are responding and learning from each other in areas like messaging and digital
- Four key things you must do to win shoppers before the holiday season starts
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