As retailers and brands downsize and use their space more creatively, what categories, themes, and experiences are making the cut? In this Retail Safari®, we identify the key themes that brands and retailers are using to make these hard decisions. Each is creating emotional platforms that respond to what shoppers want: fast shopping mixed with a bit of awe, and manageable choices. Be inspired for your categories.
In this report, we cover:
- How brands are redefining the role of the store with pop-up shopping experiences
- How retailers are testing new uses of space in their small-format store
- Four key themes that retailers and brands can learn from and must innovate around right now
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