This Retail Safari® gives you a tour of how different retailers are creating shopping experiences for pet parents that are focused on wellness. As human wellness trends are applied to pets, the opportunity is for brands and retailers is to follow the pet shopper: the large and small places they are shopping and the ways they are making healthier shopping decisions.
In this report, we cover:
- Seven retailers, big and small, that are innovating around pet wellness
- Images and commentary from WSL’s global network of scouts in the U.S. and Europe
- Six key themes that retailers and brands must innovate around right now to be successful in pet
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