As prices rise nationwide, dollar channel retailers have an opportunity to entice more visits to their stores. On this Retail Safari®, there is lots of innovation from Dollar General, including digital and health innovations, its smaller DGX concept for busy urban Millennials, and pOpshelf – the “younger sister” of a traditional Dollar General (that looks more like a Target) for Gen Z and Millennial suburban shoppers.
Plus, have a look inside a newly renovated Five Below, with a new persona created through signing and images – and on-trend merchandise that appeals to mothers and their toddler, teen, and tween shoppers.
These concepts reinforce that shoppers can still shop on a budget, but in a “happy store” that is well-lit with convenience, simple navigation, vibrant messaging, digital shopping tools, and healthier options at affordable prices.
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