‘Tis the season! Retailers and brands seem to be buckling down on their holiday marketing efforts earlier and earlier each year, often before Halloween. The lines between holidays like Halloween, Thanksgiving, and Christmas are blurring in physical stores and online, all in a bid to capture shoppers’ attention (and purchases) earlier than ever. Plus, to compete with convenient places like Amazon.
In this Retail Safari® we explore:
- Five retailers who are priming their physical stores for the holiday season starting in October
- Various elements of the store: signage, sales, pricing, inspiring brands, and merchandising
- Five key themes all retailers, brands, and categories can learn from to prepare for the next holiday season
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