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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Black Shoppers

Black Shoppers

Shopping behaviors and financial worries are all here in this report that compares Black to Caucasian shoppers.  Findings that will lead you to change strategy and rethink priorities will be the willingness of Black shoppers to spend more on healthier choices, their respect for national brands, and perhaps the greatest opportunity is to show them you care.  When it comes to caring about customers, Supermarkets, Mass Merchandisers, Drug stores, Pharmacists, and Clinics all have a lot of work to do with Black Shoppers.

Contact us for more: Candace Corlett
212 . 924 . 7780

Black Shoppers

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