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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

DICK’S Sporting Goods: House of Sport & Public Lands Video

DICK’S Sporting Goods: House of Sport & Public Lands Video

Two experiential, immersive DICK’S concepts, the House of Sport in Victor, NY and Public Lands in Pittsburgh, PA, validate the store’s role in a digital world.

These stores give shoppers a reason to visit and immerse themselves in the brand experience.

To access the VIDEO, contact us directly or log into your WSL Library account.

DICK’S Sporting Goods: House of Sport & Public Lands Video

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