Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.
And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.
Catch ‘em if you can! While Gen Z’s are leading the way in digital shopping, they are a diverse group…not all are ordering online or using digital payments in-store.
Look for them to be…
This new Gen Z report digs deep into their preferences across 41 categories, revealing which retailers they prefer for specific categories. From the results, retailers can learn their biggest competitors for Gen Z by category, by following the group’s wide go-to list, from specialty to mass to online-only retailers.
Contact us to buy: Candace Corlett
212 . 924 . 7780
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