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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

 

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

Gen Z: The Next Shopping Revolution

Gen Z: The Next Shopping Revolution

Catch ‘em if you can!  While Gen Z’s are leading the way in digital shopping, they are a diverse group…not all are ordering online or using digital payments in-store.

Look for them to be…

  • Online AND in the store
  • In big chains AND specialty stores
  • In Beauty, Dollar AND Convenience Channels
  • Making more planned AND spontaneous purchases
  • Saving AND spending, especially on things that support their values and desire for self-expression

Contact us to buy: Candace Corlett
ccorlett@wslstrategicretail.com
212 . 924 . 7780

Gen Z: The Next Shopping Revolution
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