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Shopper Insights

Planning your retail strategy starts with following your shoppers to where they will go next. Throughout the year WSL conducts national research studies among thousands of shoppers and interprets the findings into what our clients need to be ready for.

 

And, we deliver global retail innovation that will influence shoppers' expectations of what the shopping experience needs to become. Helping brands and retailers anticipate shoppers' needs, wants and values starts with How America Shops® shopper research.

How to Connect with Struggling Shoppers Today

How to Connect with Struggling Shoppers Today

As we move from health crisis to financial crisis, its crucial to understand how to engage frugal and frightened shoppers who are already asking, “Is this a smart use of my money”?

To fuel our clients with ideas on just how to do that, we dug through our archive of “Smart Moves” and pulled out the best examples from the financial crisis of 2008.

This report takes historical learnings and translate them to how retailers and brands can win today.

How to Connect with Struggling Shoppers Today
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