In September 2021, grocery retailer Hy-Vee opened a futuristic prototype in Grimes, IA that reimagines the grocery shopping experience.

It is a phygital destination that includes Scan & Go checkout, digital kiosks to locate items in store or order online, digital shelf labels, recipes, curbside pickup for fast meal orders, wellness support, and so much more.

A reimagined floorplan at almost 93,000 sq ft dedicates space to non-grocery shop-in-shops for wine and spirits, beauty, fitness and fashion, plus a food hall.

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Hy-Vee: The Best of What’s Next Report Sample

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Alexandra Chilicki, Innovation Consultant

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